Comments on: AIGA begins emergence plan, but seems to lack in key areas. http://dirkweiss.com/aiga-begins-emergence-plan-but-seems-to-lack-in-key-areas Dirk+Weiss masterminds trends and viral marketing solutions to mobilize consumers. We do this through a combination of viral marketing, discourse, art and design direction, business consulting, technology development, and a stunning record of creative thinking. Fri, 19 Feb 2010 02:11:08 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike D http://dirkweiss.com/aiga-begins-emergence-plan-but-seems-to-lack-in-key-areas/comment-page-1#comment-69 Mike D Wed, 15 Jul 2009 04:23:02 +0000 http://dirkweiss.com/?p=940#comment-69 Great points, Matt. Great points, Matt.

]]> By: Jason http://dirkweiss.com/aiga-begins-emergence-plan-but-seems-to-lack-in-key-areas/comment-page-1#comment-67 Jason Fri, 10 Jul 2009 14:49:34 +0000 http://dirkweiss.com/?p=940#comment-67 Matt, great review. I agree with you on the 5 year thing. As much as long term goals are necessary, I don't get a sense of what needs to be done right away. One can easily walk away without getting the "call to action" which is so important in these types of communication. Also, reading the reviews on AIGA's website leads me to think AIGA is suffering from a lack of marketing. That's almost funny b/c you would think designers would be good marketers! Matt, great review. I agree with you on the 5 year thing. As much as long term goals are necessary, I don’t get a sense of what needs to be done right away. One can easily walk away without getting the “call to action” which is so important in these types of communication.

Also, reading the reviews on AIGA’s website leads me to think AIGA is suffering from a lack of marketing. That’s almost funny b/c you would think designers would be good marketers!

]]> By: phil http://dirkweiss.com/aiga-begins-emergence-plan-but-seems-to-lack-in-key-areas/comment-page-1#comment-66 phil Fri, 10 Jul 2009 14:00:34 +0000 http://dirkweiss.com/?p=940#comment-66 coool. good points. even if you spelled endeavor wrong. i hardly even noticed. coool. good points.
even if you spelled endeavor wrong. i hardly even noticed.

]]> By: GH http://dirkweiss.com/aiga-begins-emergence-plan-but-seems-to-lack-in-key-areas/comment-page-1#comment-65 GH Fri, 10 Jul 2009 13:36:31 +0000 http://dirkweiss.com/?p=940#comment-65 I agree with everything. I, too have volunteered mightily with the AIGA. I cannot afford to become a member, but I still volunteer. My money is better spent elsewhere as any perceived benefits from being a member seem to boil down to designers promoting the value of design to other designers, not the outside world or to helping designers who need jobs. The world doesn't seem to value design- especially the everyday stuff that gets taken for granted like being able to find your way through a museum to the take-out menu you order from to the banking website you pay your bills on. Why can't there be "(industrial, graphic, interactive) design expert" commentators in the media like there are so many fashion, make-up, and hair experts? We have fashion reality shows, a stylist reality show, home and beauty makeover shows, a restaurant make-over show... why not a working designer reality show (doing makeovers on bad design)? I feel this lack of value towards design shows up in all kinds of places, like with a client unwilling to pay you what you're worth because he just doesn't see the big deal about what you do to, whereas he's very interested in what his salespeople can do. But those sales people couldn't sell without a well designed product and all its attendant print, web, tradeshow collateral. On the small, local scale I would like to see more student or recent graduate mentorship, more of a real community between established designers rather than competition,and for the AIGA chapters to be a real force in designers lives rather than the lame duck it is now. On the larger scale, AIGA: MORE EXPOSURE FOR THE VALUE OF GREAT DESIGN to the world at large! Show the world we aren't all insular, persnickety, elitist artist types OR that we aren't up for sale for the lowest bidder just to get work (like those bid-on-a-logo websites). Show the world just how much designers contribute to all aspects of people's everyday lives. I agree with everything.

I, too have volunteered mightily with the AIGA. I cannot afford to become a member, but I still volunteer. My money is better spent elsewhere as any perceived benefits from being a member seem to boil down to designers promoting the value of design to other designers, not the outside world or to helping designers who need jobs.

The world doesn’t seem to value design- especially the everyday stuff that gets taken for granted like being able to find your way through a museum to the take-out menu you order from to the banking website you pay your bills on.

Why can’t there be “(industrial, graphic, interactive) design expert” commentators in the media like there are so many fashion, make-up, and hair experts? We have fashion reality shows, a stylist reality show, home and beauty makeover shows, a restaurant make-over show… why not a working designer reality show (doing makeovers on bad design)?

I feel this lack of value towards design shows up in all kinds of places, like with a client unwilling to pay you what you’re worth because he just doesn’t see the big deal about what you do to, whereas he’s very interested in what his salespeople can do. But those sales people couldn’t sell without a well designed product and all its attendant print, web, tradeshow collateral.

On the small, local scale I would like to see more student or recent graduate mentorship, more of a real community between established designers rather than competition,and for the AIGA chapters to be a real force in designers lives rather than the lame duck it is now.

On the larger scale, AIGA: MORE EXPOSURE FOR THE VALUE OF GREAT DESIGN to the world at large! Show the world we aren’t all insular, persnickety, elitist artist types OR that we aren’t up for sale for the lowest bidder just to get work (like those bid-on-a-logo websites). Show the world just how much designers contribute to all aspects of people’s everyday lives.

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